ROX 01 Review UAE – Extended-Range Electric SUV with Real Presence

Overview & Market Positioning

The ROX 01, also known as the Polestones 01, is a full-size extended-range electric SUV that made its debut in late 2023. Designed in collaboration with the legendary Italian design house Pininfarina, it was created to blend rugged off-road styling with modern electric performance.

With its bold, boxy silhouette and high-stance proportions, the ROX 01 draws instant comparisons to premium off-road SUVs like the Land Rover Defender. However, it aims to deliver similar presence and versatility at a significantly lower price point.

In the UAE, the ROX 01 is targeted at buyers who want standout looks, flexible electric driving, and advanced features without paying a luxury brand premium.

Powertrain, Performance & Range

The ROX 01 is powered by an extended-range electric system rather than being a fully battery-electric vehicle. It uses a 1.5-litre petrol engine as a generator to charge the battery and supply energy to the electric motors.

• Total Output: 470 horsepower

• Torque: 740 Nm

• 0–100 km/h: Around 5.5 seconds

• Top Speed: Approximately 190 km/h

The battery has a capacity of 56 kWh, offering a pure electric driving range of about 235 km (WLTC standard). When combined with the petrol generator, the total driving range extends to over 1,100 km. This dual setup allows the ROX 01 to operate as a zero-emissions EV for daily commutes while eliminating range anxiety for longer trips.

Charging is flexible, with AC charging taking around 8.5 hours for a full battery and DC fast charging achieving 0–80% in under 30 minutes. The vehicle also features vehicle-to-load (V2L) capability, providing up to 2.2 kW of external power for camping or work equipment.

Dimensions, Design & Off-Road Ability

The ROX 01 is a large SUV with imposing proportions:

• Length: 5,295 mm

• Width: 1,980 mm

• Height: 1,869 mm

• Wheelbase: 3,010 mm

The body combines high-strength steel and aluminium for durability while keeping weight in check. The design language is bold and square-edged, with short overhangs to enhance its off-road stance.

Off-road specifications include a 700 mm wading depth, approach angle of around 22 degrees, and departure angle of approximately 25 degrees. Multiple terrain modes—such as Snow, Mud, Sand, and Rock—allow the vehicle to adapt to various driving conditions. While not as extreme as a body-on-frame SUV, the ROX 01 can comfortably handle light to moderate off-road adventures, making it suitable for desert and camping trips in the UAE.

Interior Quality & Technology

Inside, the ROX 01 feels premium and well thought-out. The dashboard is dominated by a 15.7-inch central touchscreen, paired with a 12.3-inch digital driver display. The infotainment system is powered by a high-performance processor, ensuring smooth graphics and quick responses.

Material quality is impressive, with soft-touch surfaces, leather upholstery, and high-grade trim finishes. The vehicle is available in six-seat or seven-seat configurations. The six-seat layout offers two individual captain’s chairs in the second row, complete with recline, leg rests, and massage functions—features usually reserved for much more expensive SUVs.

Rear passengers can enjoy their own entertainment screens, climate controls, and ample legroom. The panoramic sunroof adds a sense of openness, and multiple USB and power outlets cater to tech-savvy families.

Safety & Driver Assistance

The ROX 01 comes equipped with a comprehensive suite of safety features:

• Multiple airbags for all three rows

• Anti-lock braking system (ABS)

• Electronic stability control (ESC)

• Blind spot monitoring

• Adaptive cruise control

• Lane departure warning

• Autonomous emergency braking

Higher trims can be equipped with a more advanced driver assistance package, adding features like lane-centering assist and enhanced collision avoidance systems. Cameras and sensors provide a 360-degree view, making parking and manoeuvring much easier in tight urban spaces.

Practicality in the UAE Context

For UAE buyers, the ROX 01’s extended-range electric system offers the best of both worlds. The 235 km electric-only range is ideal for daily commutes in Dubai, Abu Dhabi, or Sharjah, allowing drivers to rely entirely on electric power for most city driving. For weekend trips to Ras Al Khaimah or desert camping, the petrol generator extends range to over 1,100 km without the need to plan charging stops.

The V2L function is particularly attractive for outdoor enthusiasts, enabling the ROX 01 to power lighting, cooking appliances, or even laptops during off-grid adventures.

Pricing & Value

In its home market, the ROX 01 starts at a price that is significantly lower than comparable Western luxury SUVs. While official UAE pricing will depend on dealer imports and specifications, it is expected to be positioned well below the Land Rover Defender, offering a similar road presence at a fraction of the cost.

This aggressive pricing could make the ROX 01 a compelling choice for buyers willing to explore emerging automotive brands. However, potential buyers should carefully consider factors like service network availability, spare parts supply, and long-term resale value.

Pros and Cons for UAE Buyers

Pros:

• Bold, premium SUV design with strong visual presence

• Extended-range electric system combines EV benefits with long-distance capability

• Spacious and luxurious interior with six or seven seats

• Advanced technology and safety features

• Competitive pricing compared to luxury rivals

Cons:

• Brand still relatively unknown in the UAE market

• Resale value unproven compared to established brands

• True off-road performance not on par with body-on-frame SUVs

• Some features, like a head-up display, missing from the options list

• Limited track record for long-term reliability

Final Verdict

The ROX 01 is an exciting new entrant in the UAE SUV market, offering a combination of style, technology, and extended-range electric versatility that few competitors can match at its price point.

It is best suited for buyers who value design, comfort, and cutting-edge features, and who are open to trying a new brand. For adventurous families or tech-oriented drivers, it offers a unique mix of practicality and presence.

However, conservative buyers who prioritise long-term brand reputation, proven resale value, and extreme off-road performance may prefer established alternatives.

ROX 01 vs Land Rover Defender vs Toyota Land Cruiser – UAE SUV Comparison

Expert Takeaway for UAE Buyers

• ROX 01: Best for tech-savvy, eco-conscious buyers who want a futuristic SUV with electric driving capability but no range anxiety. Unique design and strong performance, but unproven resale and long-term reliability.

• Land Rover Defender: Premium choice with outstanding off-road capability, luxury finishes, and high brand prestige. Expensive to buy and maintain.

• Toyota Land Cruiser: Legendary durability, unmatched resale value, and strong all-round performance. Less flashy tech than the others, but proven for UAE conditions.